Schrafft's used to sell a cheese bread, cheddar baked right into the bread. This is a version I used to make years ago, from a recipe which appeared in a newspaper. Don't recall which paper.
Recipe:

Cheese Bread (Schrafft’s inspired)

2 cups milk

2 TBLS butter

3 cups grated cheddar cheese (@ 8 oz)

Heat together until cheese is melted

Cool slightly

Stir together

2 cups flour

1 envelope dry yeast

1 TBLS sugar

2 tsps salt

Add milk mixture and beat until smooth

Add enough additional flour (up to3 ½ cups) beating until dough cleans side of bowl

Knead on floured board (or in mixer) until smooth and shiny

Cover; let rise in large bowl until doubled in size.

Punch down, knead @ 10 times and form two loaves. Place in pans ( 3 ½ x 7 x 2 ½ loaf pans)

Bake at 375 for 45 minutes.